There are more plastic waste particles in our environment than stars in the Milky Way.
A future with zero plastic waste is possible. We look to nature for inspiration.
This is our natural starting point...
This is
BAST
Fibre
Designed for Humanity
Engineered by Nature™
Technical natural fibre, sourced from the stems of annually renewable plants.
Real Plant Fibre
This is hemp, one of a family of plants packed with dense bundles of fibre in their stems. They regenerate soil, capture large amounts of carbon, and are an ideal multipurpose crop. Hemp is playing a key role in the regenerative agriculture movement.
People have been making fabrics with these plants for millennia, our technical platform now opens up the full potential of these ancient natural fibres.
Target Zero
A cross section of the plant stem, our logo shows the bundles of bast fibre surrounding a hollow core.
This is our natural starting point on a journey to a zero plastic waste future.
Search for sero™
Our natural fibre logo represents a movement to go beyond recycling and design out plastic for life.
SOIL TO
SOIL
Upstream design that enables renewable product lifecycles by replacing plastic with bast fibre in the manufacturing of technical and personal care products.
