There are more plastic waste particles in our environment than stars in the Milky Way.
A future with zero plastic waste is possible. We look to nature for inspiration.
This is our natural starting point...
This is
BAST
Fibre
Regenerative by Design.
Engineered by Nature™
Technical natural fibre, sourced from the stems of annually renewable plants.
Regenerative Fibre
This is hemp, one of a family of plants packed with dense bundles of fibre in their stems. They regenerate soil, capture large amounts of carbon, and are an ideal multipurpose crop. Hemp is playing a key role in the regenerative agriculture movement.
Together with our partners, we
are creating regenerative consumer products that go beyond sustainability and start doing good for the planet.
Beyond Zero
A cross section of the plant stem, our logo shows the bundles of bast fibre surrounding a hollow core.
This represents our journey toward making the regenerative movement accessible to everyone.
Search for sero™
Our fibre enables daily-use products that go beyond waste reduction and work to regenerate our environment from the soil up.
SOIL TO
SOIL
Upstream design that enables renewable product lifecycles by replacing plastic with bast fibre in the manufacturing of technical and personal care products.
