There are more plastic waste particles in our environment than stars in the Milky Way.

A future with zero plastic waste is possible. We look to nature for inspiration.

This is our natural starting point...

hand made technical illustration of a single hemp plant, full height including roots and canopy

This is

Regenerative by Design.
Engineered by Nature™

sero™ technical natural hemp fibre fiber close up

Technical natural fibre, sourced from the stems of annually renewable plants.

fields of hemp and flax

Natural fibre made from hemp and linen.

Regenerative Fibre

This is hemp, one of a family of plants packed with dense bundles of fibre in their stems. They regenerate soil, capture large amounts of carbon, and are an ideal multipurpose crop. Hemp is playing a key role in the regenerative agriculture movement.

Together with our partners, we
are creating regenerative consumer products that go beyond sustainability and start doing good for the planet.

Isolated image of a single hemp plant.

Beyond Zero

A cross section of the plant stem, our logo shows the bundles of bast fibre surrounding a hollow core.

This represents our journey toward making the regenerative movement accessible to everyone.

isolated image of a hemp stalk, close up, cut to reveal its internal structure
isolated image of a hemp stalk, close up

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Our fibre enables daily-use products that go beyond waste reduction and work to regenerate our environment from the soil up.

Illustration of a baby wearing a diaper containing sero™ technical natural fibre.
Illustration of a person using a sero™ commercial cleaning wipe on a motorcycle
Commercial Wipes
Illustration of a person using an intimate care pad containing sero™ fibre
Intimate Care
Illustration of a hand using a baby wipe made from sero™ hemp fibre to clean a smiling baby
Baby Wipes
illustration of hands using a spray bottle and a sero™ hemp wet wipe
Cleaning Wipes
Illustration of a person using a sero™ hemp makeup remover
Cosmetic Care
Illustration of a home construction project using sero™ natural fibre
Building Products
Illustration of a hand using a wipe made from sero™ hemp fibre to clean another hand
Personal Care
Intimate care pads containing sero™ hemp fibre, displayed in front of packaging


Upstream design that enables renewable product lifecycles by replacing plastic with bast fibre in the manufacturing of technical and personal care products.

Hemp and Flax Linen soil to soil regenerative agriculture illustration

Regenerative Agriculture

Successful in most climates, bast fibre crops require minimal inputs, work well in crop rotations, and build soil health.

Illustrated diagram of hemp and flax fibre being separated from seed, hurd, and flower

Fibre Separation

After harvesting, raw fibre is removed intact from plant stems. The woody core, seed, and flower are separated for alternate uses.

Bast fibre processing, raw decorticated fibre to finished sero™ technical natural fibre

BFT Processing

Our proprietary processing technology cleans, individualizes, and softens the fibre to meet industry-specific requirements.

Nonwoven products containing sero™ technical natural fibre: cleaning wipes, personal care wipes, intimate care pads, diapers, makeup removers

Product Manufacturing

By integrating our technical natural fibres, our partners can design out plastic, creating next-generation sustainable products.

Illustration of a wipe decomposing in soil, part of a circular regenerative system

Natural Recycling

Products designed for compostability eliminate waste while contributing to the next lifecycle in a soil-to-soil regenerative system.

We know the destination, we've started the journey. Join us on the path to a regenerative future.

Pacific coastline in Canada, showing evergreen trees, a rocky shore, the ocean and kelp