There are more plastic waste particles in our environment than stars in the Milky Way.
A future with zero plastic waste is possible. We look to nature for inspiration.
This is our natural starting point...
Regenerative by Design.
Engineered by Nature™
Technical natural fibre, sourced from the stems of annually renewable plants.
This is hemp, one of a family of plants packed with dense bundles of fibre in their stems. They regenerate soil, capture large amounts of carbon, and are an ideal multipurpose crop. Hemp is playing a key role in the regenerative agriculture movement.
Together with our partners, we
are creating regenerative consumer products that go beyond sustainability and start doing good for the planet.
A cross section of the plant stem, our logo shows the bundles of bast fibre surrounding a hollow core.
This represents our journey toward making the regenerative movement accessible to everyone.
Our fibre enables daily-use products that go beyond waste reduction and work to regenerate our environment from the soil up.
Upstream design that enables renewable product lifecycles by replacing plastic with bast fibre in the manufacturing of technical and personal care products.
Successful in most climates, bast fibre crops require minimal inputs, work well in crop rotations, and build soil health.
After harvesting, raw fibre is removed intact from plant stems. The woody core, seed, and flower are separated for alternate uses.
Our proprietary processing technology cleans, individualizes, and softens the fibre to meet industry-specific requirements.
By integrating our technical natural fibres, our partners can design out plastic, creating next-generation sustainable products.
Products designed for compostability eliminate waste while contributing to the next lifecycle in a soil-to-soil regenerative system.