We are regenerating natural capital
by building collaborative ecosystems
that nurture robust growth.

Our natural performance fibres enable
the creation of accessible every-day products that have a positive impact both on the environment and the local communities.

With production facilities located in regions where fabric manufacturing and fibre-plant agriculture overlap, we operate a grow-local, make-local, sell-local business model.

Soft purple flax flowers in bloom against a green background
The Bast Fibre
is Regenerative Fibre
Bed of soil with young flax plants sprouting.

Linear Economy

A typical product lifecycle is linear: it starts with fossil fuel extraction and ends with permanent contamination of its disposal site. Recycling options for plastic fibre products are insufficient, resulting in persistent pollutants in our environment.

Illustrations depicting a linear line from natural resource extraction, to disposal of garbage.Illustrations depicting a linear line from natural resource extraction, to disposal of garbage, with captions over top.

Soil-to-Soil Sustainability

Recycling alone cannot solve the plastic pollution crisis. Our natural fibre enables companies to design products with a circular lifecycle, and zero plastic from inception.

Illustrations depicting a circular path from plant growth, to product, to compost, to plant growth.Illustrations depicting a circular path from plant growth, to product, to compost, to plant growth, with captions overtop

ZERO Plastic

Most products containing plastic fibre cannot be recycled and will never break down completely. This results in micro plastics accumulating in landfills, oceans, soils, and eventually in our bodies.

Package of plastic wipes disintegrating into microplastics
Salmon with mouth open, eating pieces of microplastic
plate with a gourmet meal of prepared salmon


As we explore ways to design out plastic for life, we must remember that forests support more than 80% of our terrestrial biodiversity, capture huge amounts of carbon and are critical allies in the fight against climate change.
A lush tropical forest, with trees and ferns, and light shining through an opening in the canopy.
Sustainably managed forests alone cannot meet the demand for plastic fibre alternatives, and we simply cannot sacrifice our ancient forests and intact ecosystems.
The edge of a managed tree farm, with uniform trunks and canopy.
So we need non-wood natural solutions on the path to a future with zero plastic waste. Our solution is sourcing fibre from sustainably managed agricultural land, easing the demand on our forests.
A field of industrial hemp, ready for harvest, photographed late in late evening light


We are stewards of soil health at every stage in our process. Bast plants are playing a significant role in the regenerative agriculture movement by encouraging biodiversity, restoring soil health, and improving future crop yields.

An illustration of a flax plant, grown for linen, showing roots
a diagram of a typical root ball for a bast fibre plant

Our compostable fibre replenishes soil, leaving behind beneficial organic matter as it breaks down. Redesigning everyday products for composting is vital for a zero-waste regenerative future.

Natural soil texture with earthworms

“We're in a turnaround decade for our planet so we need to be really careful that we don't trade in one environmental disaster for another. That we're not jumping from the frying pan of using plastics into the fire of deforestation and forest degradation.”

Nicole Rycroft – Founder, Canopy
Blue Ridge Parkway, North Carolina.