is Regenerative Fibre
A typical product lifecycle is linear: it starts with fossil fuel extraction and ends with permanent contamination of its disposal site. Recycling options for plastic fibre products are insufficient, resulting in persistent pollutants in our environment.
Recycling alone cannot solve the plastic pollution crisis. Our natural fibre enables companies to design products with a circular lifecycle, and zero plastic from inception.
Most products containing plastic fibre cannot be recycled and will never break down completely. This results in micro plastics accumulating in landfills, oceans, soils, and eventually in our bodies.
We are stewards of soil health at every stage in our process. Bast plants are playing a significant role in the regenerative agriculture movement by encouraging biodiversity, restoring soil health, and improving future crop yields.
Our compostable fibre replenishes soil, leaving behind beneficial organic matter as it breaks down. Redesigning everyday products for composting is vital for a zero-waste regenerative future.