How we've grown
2016 | Company Founding
Established roots in Western Canada to develop technical natural fibres as innovative upstream solutions for the global plastics crisis.
2016-20 | Research & Development
Extensive early phase R&D, intellectual property build out, product development, and scale up of our technical natural fibre platform.
2020-22 | Team Expansion
People investment grows our team to 60+ fibre industry professionals & sustainability leaders in Canada, USA, Germany, Switzerland & Denmark.
2021-22 | Manufacturing Capacity
We establish and develop our EU & North American manufacturing capacity by acquiring facilities in NRW, Germany and NC, USA.
2022 | sero™ Commercialization
Working with our European commercial partners, we launch the first consumer products containing our next-gen sero™ natural fibres.
2022 | Onward
A major strategic financial partnership allows us to target an expansion of our annual natural fibre manufacturing capacity to over 50,000 tonnes.
Executive VP and Chief Innovation Officer
Lars Bo Lauritzen
Chief Commercial Officer
General Manager, Europe
President, Chief Operating Officer
Thinking Global Growing Local
We recognize that our people are the driving force behind our success. We strive to cultivate a culture of openness and collaboration across our company, enabling us to excel as a supportive, high-performing team.
If you want to work with us, but don't see the right opportunity below, email head office.
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