natural performance fibre
![sero™ technical natural hemp fibre](https://assets-global.website-files.com/632a50c6dd20f50231ffeec5/639d0752983578d951d42f42_product-hero-sero-02d.jpg)
![Hand drawn technical illustration of a hemp and flax plant combined.](https://assets-global.website-files.com/632a50c6dd20f50231ffeec5/652c821eb52b8f9549e25827_hemp-flax-combo-illo-01a.png)
sero
Latin / 'se.ro / verb, adverb, adjective, noun
- Disperse seeds, sow, cultivate
- Bind together, entwine, interweave
sero™ is a regenerative fibre designed to meet the rigorous technical standards required by commercial fabric manufacturing. It is a plug-and-play replacement for synthetic fibre, made from highly efficient, renewable agricultural crops that are some of natures best sources of fibre.
sero™ natural fibre enables manufacturers to create everyday products with a circular, soil-to-soil lifecycle.
![Ball of sample sero fibre.](https://assets-global.website-files.com/632a50c6dd20f50231ffeec5/63ad1125382b947cfb67c8e2_product-ball-sero-03a.png)
Engineered by Nature™
Beyond sustainable, sero™ is intact plant fibre, ideal for creating next generation regenerative consumer products.
- Natural
- Strong
- Clean and bright
- Soft
- Absorbent
- Truly sustainable
- Zero plastic
- Forest friendly
- 100% compostable
How We Make IT
sero™ is the product of a farm-to-fibre ecosystem built around regenerative agricultural practices, social responsibility, and environmental stewardship.
Quality fibre starts in the field.
![A field of industrial hemp, vegetation phase, 2021. Alberta, Canada.](https://assets-global.website-files.com/632a50c6dd20f50231ffeec5/64b9ca476cfc0ba1457b8a03_product-sero-hempfield-01b.jpg)
The bast crops for the planet
![Mature hemp plants, grown for fibre, side view](https://assets-global.website-files.com/632a50c6dd20f50231ffeec5/64d40206bb348f0c9b665515_product-sero-why-01d.jpg)
Regenerative agriculture
- sero™ fibre crops grow well under reduced and no-till systems. This has been shown to prevent soil erosion and protect soil organic content.
- Hemp requires less fertilizer, irrigation, and pesticides than many conventional crops.
- Hemp can break the cycle of diseases when used in rotation with established crops.
Biodiversity
- Encourages a healthy and diverse microbiome.
- The retting process in the harvest of bast fibres stimulates microbial activity, returns nutrients to the soil, and increases soil organic carbon content.
- Shown to support pollinators, such as bees. Hemp produces large amounts of pollen late in the season when supplies are typically decreasing.
Decarbonization
- Bast plants are some of the world’s most efficient CO2-to-biomass converters. For example, hemp has been shown to sequester 9-15 tonnes of CO2 per hectare within a 100 day growth cycle.
Socioeconomic
- High land use efficiency.
- Annual harvest mitigates grower risk and revitalizes local agricultural communities.
- Whole-plant utilization reduces waste while maximizing and diversifying economic returns.
START WITh SERO™
Our fibre is ideal for manufacturing a wide range of natural products. We work with our partners to enhance brand equity through sustainability, transparency, and authenticity.
![Intimate care pads containing sero™ hemp fibre, displayed in front of packaging](https://assets-global.website-files.com/632a50c6dd20f50231ffeec5/649b363f3f1b4b8cba2867c8_home-applications-img-period-hemp-02b.png)
![Cosmetic pads containing sero™ hemp fibre, displayed in front of packaging](https://assets-global.website-files.com/632a50c6dd20f50231ffeec5/649b363f8c3b9d46e03cde5d_home-applications-img-makeup-hemp-02a.png)
![Diapers containing sero™ hemp fibre, displayed in front of packaging](https://assets-global.website-files.com/632a50c6dd20f50231ffeec5/649b363ea5e447edfbdf56a6_home-applications-img-diapers-hemp-02a.png)
![Wipes package containing sero™ hemp fibre](https://assets-global.website-files.com/632a50c6dd20f50231ffeec5/649b65982f219f1bd167f5d2_home-applications-img-wipes-hemp-02c.png)
Certifications & Designations
Our dedication to progressive environmental practices has been acknowledged by multiple independent organizations:
![certification or association logo](https://assets-global.website-files.com/638e7c2e033744862068b81f/63d963340b31f4d3219c5a26_bft_oekotex_logoandqr.png)
![certification or association logo](https://assets-global.website-files.com/638e7c2e033744862068b81f/6393cad6e8ac2ed840ce511e_logo-usda-01a.png)
![certification or association logo](https://assets-global.website-files.com/638e7c2e033744862068b81f/639bc77a988cd86566ce984c_logo-canopy-01a.png)
![certification or association logo](https://assets-global.website-files.com/638e7c2e033744862068b81f/639bc5b79011da25ae8e3aa0_logo-flustix-01a.png)
![certification or association logo](https://assets-global.website-files.com/638e7c2e033744862068b81f/639c06b94f93bea6c846d7e4_logo-ecovadis-01a.png)
![certification or association logo](https://assets-global.website-files.com/638e7c2e033744862068b81f/639c06d86bda87d48e9f924b_logo-reach-01a.png)