natural linen fibre

sero

Latin / 'se.ro / verb, adverb, adjective, noun

Disperse seeds, sow, cultivate
Bind together, entwine, interweave

sero™ is designed to meet the rigorous technical standards required by commercial fabric manufacturing. It is a plug-and-play replacement for synthetic fibre, made from a highly efficient renewable agricultural crop that is one of the best natural sources of fibre.

sero™ natural linen fibre enables manufacturers to create consumer products with a circular, soil-to-soil lifecycle.

Flax seeds ready for germination or food and oil production.

Flax seedlings displaying their characteristic vegetation structure.

Flax plants displaying their delicate 15-25mm flowers.

A specialty harvester at work cutting flax and laying it in the field for retting.

Raw linen fibre, scutched and ready for processing.

Finished noval™ fibre, ready for specialty treatments, customization, and shipping.

Engineered by Nature™

Beyond plant based, sero™ is intact plant fibre, ideal for creating next generation sustainable consumer products.

Natural
Strong
Clean and bright
Soft
Absorbent
Truly sustainable
Zero plastic
Forest friendly
100% compostable

Test

Method

Target

Average Fibre Length (mm)

BFT MLT

20 - 30 mm

Average Fibre Diameter (μm)

Laserscan

18 μm ± 3 μm

Visible Plant Matter (%)

MDTA

< 1%

Brightness

TAPPI 525

> 65

Download the sero™ linen technical data sheet

FOREST FRIENDLY

ZERO PLASTIC

Compostable

Designed for circularity

Our Sustainability DNA

How We Make It

sero™ is the product of a farm-to-fibre ecosystem built around regenerative agricultural practices, social responsibility, and environmental stewardship.

Sourcing

Our raw fibre comes from regional partners selected for quality, consistency, and sustainability.

Cleaning

Plant glues are carefully removed, allowing for the separation, cleaning, and brightening of the fibres.

Individualizing

A series of mechanical processes work to individualize, soften, and standardize each fibre.

Quality Control

Our quality system monitors each step in our manufacturing process to ensure finished fibre meets our rigorous standards and customer requirements.

Quality fibre starts in the field.

A field of flax plants, with a rural countryside in the background.

Start with Sero™

Our fibre is ideal for manufacturing a wide range of natural products. We work with our partners to enhance brand equity through sustainability, transparency, and authenticity.