natural linen fibre

sero

Latin / 'se.ro / verb, adverb, adjective, noun

  1. Disperse seeds, sow, cultivate
  2. Bind together, entwine, interweave

sero™ is designed to meet the rigorous technical standards required by commercial fabric manufacturing. It is a plug-and-play replacement for synthetic fibre, made from a highly efficient renewable agricultural crop that is one of the best natural sources of fibre.

sero™ natural linen fibre enables manufacturers to create consumer products with a circular, soil-to-soil lifecycle.

Flax seeds ready for germination or food and oil production.
Flax seedlings displaying their characteristic vegetation structure.
Flax plants displaying their delicate 15-25mm flowers.
A specialty harvester at work cutting flax and laying it in the field for retting.
Raw linen fibre, scutched and ready for processing.
Finished noval™ fibre, ready for specialty treatments, customization, and shipping.
Ball of sample noval fibre.

Engineered by Nature™

Beyond plant based, sero™ is intact plant fibre, ideal for creating next generation sustainable consumer products.

  1. Natural
  2. Strong
  3. Clean and bright
  4. Soft
  5. Absorbent
  6. Truly sustainable
  7. Zero plastic
  8. Forest friendly
  9. 100% compostable

Test

Method

Target

Average Fibre Length (mm)

BFT MLT
20 - 30 mm

Average Fibre Diameter (μm)

Laserscan
18 μm ± 3 μm

Visible Plant Matter (%)

MDTA
< 1%

Brightness

TAPPI 525
> 65
FOREST FRIENDLY
ZERO PLASTIC
Compostable
Designed for circularity

How We Make It

sero™ is the product of a farm-to-fibre ecosystem built around regenerative agricultural practices, social responsibility, and environmental stewardship.

1

Sourcing

Our raw fibre comes from regional partners selected for quality, consistency, and sustainability.

2

Cleaning

Plant glues are carefully removed, allowing for the separation, cleaning, and brightening of the fibres.

3

Individualizing

A series of mechanical processes work to individualize, soften, and standardize each fibre.

4

Quality Control

Our quality system monitors each step in our manufacturing process to ensure finished fibre meets our rigorous standards and customer requirements.

Quality fibre starts in the field.
A field of flax plants, with a rural countryside in the background.

Start with Sero

Our fibre is ideal for manufacturing a wide range of natural products. We work with our partners to enhance brand equity through sustainability, transparency, and authenticity.

Diapers
Intimate Care
Baby Wipes
Cleaning Wipes
Cosmetic Care
Personal Care
Intimate care pads containing sero™ linen fibre, displayed in front of packaging
Cosmetic pads containing sero™ linen fibre, displayed in front of packaging
Diapers containing sero™ linen fibre, displayed in front of packaging
Wipes package containing sero™ linen fibre
This
is
fibre